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4.7 | 346 Reviews

LG C1 77 inch Class 4K Smart OLED TV w/AI ThinQ® (76.7'' Diag)

LG OLED77C1PUB

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

 
More Distinct Detail, No Matter the Light.

You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games.


The TV that Hollywood artists love

"The infinite contrast, it just pops off the frame. It's perfect." - Tim Miller "It's exactly as the filmmaker intended you to see it in your home." - Rob Legato"


A top gaming influencer lost his heart

"Absolutely fantastic! My end-game TV with G-Sync compatibility." - Linus Tech Tips (Worldwide Top 10 Youtuber)


LIGHT UP YOUR WORLD. SELF-LIT PiXELS HAVE EVOLVED.

LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way.


What makes OLED unlike anything else"

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs.


SELF-LIT PiXELS. Million of reasons to love OLED.

OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.


LG OLED TV. A view found nowhere else

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.


OLED Cinema. The award for best picture goes to...

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.


Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.**


FILMMAKER MODE™

turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.


OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.


Game Optimizer

puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.


The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.


Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.


OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular - you've now got a front row seat to all the best sporting events.


OLED Motion Pro

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.


Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.


Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience - not a wire in sight.


OLED Design. A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.


More sizes, more wow.

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.


Brains that will blow your mind.

At the core of every LG 4K C1 OLED TV is the 9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.


AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.


AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.


Think you know smart" Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.


Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.


Find your favorites fast

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your favorite content faster than ever before.


Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.


WiSA Ready - Easily enhance your home cinema.

Connecting high-fidelity speakers is easy - and wireless*- with WiSA connectivity. Enjoy high-quality and immersive surround sound. Up to 5.1 Channel support.

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
PICTURE(PANEL)
Display Type OLED Display
Display Resolution 4K Ultra HD (3,840 x 2,160)
Dimming Technology Pixel Level Dimming
Wide Viewing Angle Yes
Perfect Black Yes
Intense Color (Wide Color Gamut) Yes
Billion Rich Colors Yes
Color Fidelity 100% Yes
PICTURE(PROCESSING)
Picture Processor 9 Gen 4 AI Processor 4K
AI Picture AI Picture Pro
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
Upscaling AI 4K Upscaling
Refresh Rate 120Hz Native
Motion OLED Motion Pro
SOUND(PROCESSING)
AI Sound AI Sound Pro
TV Sound Mode Share Yes
Bluetooth Surround Ready Yes
HOME CINEMA
HDR Cinema HDR (Dolby Vision, HDR10, HLG)
Dolby Vision IQ Yes
Filmmaker Mode Yes
Magic Explorer Yes
Next Picks Yes
GAMING
G-SYNC Compatible Yes
Game Optimizer Yes
FreeSync Premium™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
Cloud Gaming Stadia* (Firmware update required)
SMART TV
Operating System webOS
Content Partners Netflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more
LG Content Store (App Store) Yes
Full Web Browser Yes
LG Channels Yes
Sports Alert Yes
Gallery Mode Yes
Who.Where.What? Yes
Home Dashboard Yes
Works with Google Assistant* Yes
Works with Alexa* Yes
Works with Homekit (Apple)* Yes
Works with Apple AirPlay 2* Yes
* Separate device purchase necessary
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
Voice Assistants Google and Alexa Built-in (No separate device purchase necessary)
Intelligent Voice Recognition Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W
Speaker Direction Down Firing (w/Stand Front Firing)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 1 (Rear) / 3 (Side)
Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (Rear) / 1 (Side)
RF Connection Input (Antenna/Cable) 1 (Rear, RF)
Ethernet Input 1 (Rear)
RS-232C Input (Mini Jack) 1 (Rear)
Digital Audio Output (Optical) 1 (Rear)
Headphone Out 1 (Rear)
POWER
Power Supply (Voltage/Hz) 120 V~ 50/60 Hz
Standby Power Consumption Under 0.5W
Power Consumption 170W
Annual Power Consumption 313KWh/y
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47. 2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7lbs
VESA Mounting (W x H) 400 x 200
UPC 195174006078
ACCESSORIES INCLUDED
Wall Mount OLW480B (Optional, Sold Separately)
Remote Magic Remote
Remote Control Battery Yes (AA)
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty
GENERAL
2021 Model Yes

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Video

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.7 out of 5

94% of reviewers recommend this product.

5 Stars

Best tv ever if you got the room size that fits

Pdxcat168 5/14/2022

This is the the tv to get for the cinema feel. Best investment ever. Not cheap but worth it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Better than my already high expectations.

JPTX 5/12/2022

Decided after months of reading reviews on various brands and models of TVs to purchase my new LG C1 77 I could not be happier Picture quality is immaculate even while watching 1080p SDR content. UHD HDR content is life like.... immersive. My Playstation 5 pairs amazingly with my new LG. And I must mention the Magic Remote is such a cool feature.... operates like a motion point and click function... Like a Wii controller.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

This TV is perfect for my needs.

Ron Z 5/11/2022

I love this TV picture is perfect contrast response time when changing channels and instance on is nice.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Lg C1 77 OLED

Electronicguru 5/10/2022

Ive had my lg c1 77 for about 2 weeks now. Best image there is. Motion processing is superb and colors pop. Anyone would not disappointed. My only complaint would be I did not buy the 83 c1. Has all the apps needed for a tv and they are fast and precise when loading.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Stop shopping around and just get the 77 Oled

Sqeclipse 5/9/2022

There really is no comparison between an oled and other led tv. The Experience you will get from an tv of this size and the clarity of this unit is hard to explain.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best Gaming TV hands-down.

Pattywhacked 5/9/2022

The C1s gaming potential is well-established but I didnt expect movies to look so incredible. The 77 size makes your films come to life in a way Ive never seen on a home theater before. Deep blacks and rich beautiful colours make this basically a perfect TV.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Picture is incredible

spur3850 5/4/2022

I bought this about a month ago. The picture is just amazing. Its like looking out a window. Features were great and it was super simple to setup. This TV weighted half as much as my old 55. I would highly recommend. So happy I made the investment.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Excellent features crystal clear quality

deb38 5/2/2022

I bought this over a month ago a few days after buying it the remote simply wouldnt work. We called LG and they sent a new remote control with little hassle. We unexpectedly had to go out of town and we didnt follow up as soon as we called them back they sent out immediately and were very professional and courteous
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Fills the room

crusty ole captain 4/28/2022

When out 8 year old smart TV gave out my son recommended this model. He owns one. What we noticed was the excellent packing and tech data which was well done. When we connected it to our set up he ease connecting it to our inputs and the picture just blew my wife and I way...
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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1 Stars

WiFi App Store issues 6 weeks after purchase.

Trampis 4/25/2022

I bought this in December and around 6 weeks after that the wifi would cut out and the apps would freeze. Tried workarounds from Google and still had issues. So contacted LG and have now had repair techs out 4 times replacing the wifi module and the main board. Finally got the wifi fixed but the app store still wont update apps or sometimes even load. Very disappointed.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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5 Stars

great picture

ccote 4/22/2022

I just replaced my 15 year old plasma and I am in love I can see beautiful pictures and its great for gaming too.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

excellent picture

cat351c 4/20/2022

Got this to replace a dead Samsung. My wife and I are very impressed with how sharp the picture is. We are still exploring all the interesting features.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Superior Color

MyFavTV 4/20/2022

Great TV - Dont think we could do any better with the picture and the sound. From the start - Great young sales guy at Best Buy and a really great Geek Squad setup team. Were really enjoying the TV - like being in a theatre - at home.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Awesome colors

Willball 4/20/2022

I have been researching TVs for a couple of years now as I had planned on upgrading my current 60 inch LED. I finally had the chance to purchase this model and all I can say is WOW Love it
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Picture quality is amazing

Bstrong799 4/18/2022

So Ive had this product over a month and can find only one major flaw design. The remote button configuration is poorly designed. The volume down button is very close to the home button. Two very common used buttons that have different features that I constantly push incorrectly. So try it yourself. Take your remote for the tv without looking push the home button. I want a remote thats easy to navigate with out looking. Im constantly hitting the home button when I want to volume down and vise Versa.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

I love this TV

Cormallon 4/18/2022

I LOVE this TV. It has been an excellent addition to my home. I play video games it makes them so much more vibrant to play on. I watch TV and I have literally marvelled at how much clearer the picture is - to the point my family laughs at me about it. Ive never had a TV this size before and I found it to be well worth it. There was 1 issue that was frustrating it required both an upgrade from the Google Cast device we had the motherboard on the TV in the 1st 2 months of owning the TV. That said the warranty covered it the local service company sent someone out in just a couple of days to fix it. Ill include a picture of how the screen turned green purple on us. The fix was super fast the service agent was in and out in under and hour. Unfortunately they wouldnt send more then 1 person so I had to help unmount the TV from the wall with a broken foot so that wasnt optimal. Other than this issue the TV has been a joy.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Awesome TV

rtg916 4/16/2022

We went from a 65 LG LCD TV to this 77 OLED and Wow what a difference. The picture is amazing at first I thought that we went one size to big and should have gotten the 65 but after a couple of days I think we made the right choice. Watched the a Masters Golf Tournament and it was great. Glad that we got this tv.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Love it

AW neeter 4/15/2022

So we have had our New LG OLED TV for a few months and we absolutely love it. The colors are rich yet natural. The viewing angles are amazing it looks great from all angles. And with our large screen we feel we are at the movie theater every time we watch. Would highly recommend it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great TV

TC72 4/14/2022

I am extremely happy with my purchase of this LG OLED tv.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great TV

Rberg7 4/13/2022

Very happy thus far the only issue is when watching some shows or movies picture seems darker than I like need to adjust other than that looks amazing
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Absolutely amazing renditions of colors and action

Dadrock33 4/12/2022

Weve had our set for a few weeks now but still getting used to it. Im not a geek by any sense of the word but man sure love this techno-stuff. The renditions of the colors and the actions of players Im an ice hockey nut will blow your mind away. Not regretting this purchase thats for sure. Still have lots to learn on connections and settings and how to make it better if thats possible and then maybe add a sound system to it later.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great features and vivid color.

jake4 4/12/2022

Glad we made this purchase will be great to watch football on this tv.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

I really like my new LG 77.

Clint11 4/11/2022

I bought this LG 77 inch TV about a month ago and the enjoyment I get watching it is literally something I anticipate each morning. This is my second LG TV the first of which is still working just fine 42 I bought it about 15 years ago. I have also owned an LG cell phone with which I was very pleased. LG seems to be a reputable company which is why I chose to invest in this big screen TV. Set-up was simple and straightforward although it did take a friends help lifting it to its mounting brackets I have it mounted on my wall above the fireplace mantel. Although the interface is somewhat more complex than the TV I watched previously I mastered it in about a week or two and now could never go back. The LG Live streaming broadcasts are numerous and of great variety and the guide makes it easy to navigate. The remote has buttons for easily accessing Netflix Disney+ and Prime. Im not sure why they didnt include Hulu. That would have been nice. The remote also offers a feature where the user can navigate using a cursor similar to that on a computer instead of the up and down and sideways ring. At first I wasnt sure this was an improvement but as I try it out Im finding instances where I like the interface. The color has required no adjustment from the factory preset although it did require a bit of adjustment to the contrast in order to see details in the dark areas of the screen. The fix was easy peasy. The picture is sharp and detailed with virtually no motion blur. Im extremely pleased with my purchase and would recommend LG televisions without hesitation.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great Picture and Sound

Little Murph 4/11/2022

This TV was our choice to replace an older one which was not a smart TV. We are vary happy with our decision though we spent a lot of time reviewing multiple products. the picture is amazing and we are happy with the overall product features and choices.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Incredible TV....

holyamazeballs 4/11/2022

I am just blown away with how awesome this TV is....
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great TV

smpnmpsop 4/11/2022

Great quality TV with great picture sound and plenty of features built in
Originally posted on lg.com

Yes, I recommend this product

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Quality

 

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5 Stars

Good TV

vijay129 4/10/2022

Very good OLED TV. Perfect size for living room and good picture quality
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Amazing picture

NicFred 4/10/2022

From the moment I finished hanging it on the wall Ive been impressed with the picture clarity even on non-4K material. The one drawback is also one of the main pluses the black level. The dynamic range is out of this world and black is truly black which in and of itself wouldnt be an issue unless you want to see the detail in those shadowy areas. Ive yet to find a setting to bring those details out while not washing out the picture still searching.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great TV

Kiran Ch 4/7/2022

Bought this TV as an addition to my new home cant ask for anything better. Im into games and movies works best for my needs. Only issue is that many a people complain about burn in but in order for that to happy the set needs to be on for longer duration which I think is a rarity.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great Tv

Nschleif 4/6/2022

Love this tv. Great picture and many easy to use features
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

LG OLED 77 inches

Zaw Htet Win 4/4/2022

I bought it 3 months ago. So happy. Very good and video good shape.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Great image quality

Fean07 4/4/2022

Tv is great. Software could move improved. Webos is slow and buggy at the time Tv image quality is great and the sound is better than expected although used only to test it out
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

A Great TV

TomNJ51 3/31/2022

I bought this TV in January to replace my old LG. Increased for a 60 to a 77 inch and I love it. The picture the features. Everything about this TV is perfect. I absolutely love it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Awesome tv for gaming

Jenova 3/31/2022

I purchased this tv late last year I have been researching this tv since the C9. I want a tv that could play my video games and enjoy a good show or movie. The C1 checked all the boxes for me.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Wonderful Technology

XplicitMonkey 3/30/2022

While remodeling our basement I went down the rabbit hole to research the TV we would ultimately hang for our home theater setup. For the gaming features and the price the LG C1 just kept coming up. We finally got to the point where we could make the purchase and went with the 77. I had a smile on my face all day after I wired everything up and fired it on. The picture quality is mind blowing LG has won my brand allegiance
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best TV of my life Next to another OLED TV

willow1210 3/28/2022

This is the best TV that Ive owned. I already have a LG OLED TV from 3 years ago but this C1 model is a definite improvement. It was very simple to set it up for HDR and Dolby Vision formats as I could just go with the default settings. For non-HD or SDR sources I just needed a few tweaks e.g. turning off Automatic Contrast Level. With its built AI I forget that Im looking at SDR contents at times. After 2 weeks of use however a vertical line was found on the screen. I reported it online and LG Customer Service paired me up with the technician the very next day and shipped a new panel. 5 days later the panel was delivered and the technician changed the screen in 30 minutes. The picture is perfect now and all my settings were preserved. All in all very impressive customer service and I cant be happier with the product.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best tv I have ever owned

RmMmm 3/28/2022

I just use it for tv shows and some kids programs. Everyone in the family loves it and it is by far the best tv I have ever owned. I have it in a well lit room with windows and the colors are unreal.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing Picture

b2o23 3/28/2022

TV is perfect. Awesome picture. Everything I expected it to be.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

OLED is beautiful

jazure 3/27/2022

We upgraded from a 65 inch Panasonic Plasma to 77 inch LG OLED. The TV is in a dark media room. It took us a while to adjust to the brightness to be comfortable to our eyes. The remote is challenging to use. We decided not to use WebOS but use a 4K fire stick to control the content. We do not use the TV speakers and have it connect to a receiver and surround sound systems. There are settings in Firestick/receiver/TV to be set in order to achieve great results. It is not an easy task but we got it done.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Great Picture as advertised

MG66 3/23/2022

I bought the tv a month ago and am still learning something new. Doing it at my own pace so my pace is by design.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Beautiful Picture and Excellent TV

patrich 3/21/2022

I purchased the LG C1 77 a few weeks ago and I still cant get over how incredible the picture is. I enjoy WebOS but I think there are a few improvements that can be made on the interface and custom options. Overall its a great TV and Im happy with my purchase.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Picture is absolutely gorgeous

TxGreybeard 3/21/2022

3 months since purchase. Watched the Olympics NFL playoffs Super Bowl and now enjoying March Madness. Picture quality is awesome we absolutely love it. We did have an issue TV quit working one day it wouldnt turn on. Registered for service online one Tuesday morning. Response was really fast as the techs sent by LG had my TV back up and running less than 36 hours after service request. We are looking forward to years of enjoying this TV.
Originally posted on lg.com

Yes, I recommend this product

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4 Stars

Great Picture

bmhdd1 3/19/2022

Coming from only owning plasma TVs I never owned a LED TV before because every time I looked at one the people on the screen looked like characters that came out of the movie I Robot pale and silver skin nothing personal white folks. I bought this TV after doing research online the reviews were promising. This TV has great picture and many options to set the picture exactly the way I want it. 4K picture is fantastic too. LG recommends that you adjust the aspect ratio if your movie has the black bars on top and bottom but the settings only adjust vertically so the movie ends up looking like an old Italian western film I will keep digging on this to see if there is a better way. My small issue is with the TV interaction with my A/V receiver. Ive always had an A/V receiver since I started using digital TVs so I dont have to use the TV speakers I firmly believe this reduces the TV wear and tear. The one I currently own had all the bells and whistles to match my new TV including 4K and HDMIARC support so that was great. Half the time we turn the TV off in the evening and then in the morning we turn it on and there is no sound so we have to play with the TV settings to get it back sometimes I find that the sound output went back to the internal speakers other times the settings look fine but there is no sound. To get it back I have to change the TV input to a streaming service then back to the xfinity box really annoying. Overall Im happy with this TV 4K content on streaming services is definitely a plus.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

1 Ripp 3/19/2022

Only had tv for a short time so far. Very good picture. 77 inch wife can see it better because she is fighting wearing glasses. I do wish LG would pull out of Russia.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Outstanding Product

InrPeace36 3/19/2022

We had the smaller version of this TV and upgraded. We LOVE IT. BEAUTIFUL picture quality.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Great picture quality

shw0223 3/17/2022

I bought this about a month ago and so far am fully satisfied with the best picture quality and features this smart TV provided
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Great TV

smpnmp 3/16/2022

I bought this a month ago and I dont know why I didnt buy it sooner
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Awesome

DogLord 3/15/2022

After deciding to upgrade to a larger screen and doing months of research I decided to on the LG 77 inch C1 OLED. Boy am I glad. The picture quality in 4K is nothing short of amazing. Deepest blacks I have ever seen no shadows or fog effects. This smart tv has every feature you could hope for. Very happy with this purchase. Thank LG
Originally posted on lg.com

Yes, I recommend this product

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4 Stars

Great picture and good sound

Syl1 3/14/2022

The picture is great and the built-in speaker sound is good. Works well with AV receiver. HomeKit integration is fair. I use external AppleTV instead of its apps. It should have built in DVR capabilities but does not in the USA
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Amazing Product

sdguy0091 3/14/2022

My video game console has never been used more than with this television. The graphics are really sharp. Highly recommend this television to anyone who has the wall space. Its absolutely huge and looks great. I love the preinstalled photo frame too
Originally posted on lg.com

Yes, I recommend this product

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